Sunday, July 10, 2011
Could a band from the continent get big enough to tour America in their native tongue?
Part of the reason for ABBA's success was their ability to perform in multiple languages. In addition to English and Swedish they performed in Spanish. (I believe they had two Spanish-language albums and had Spanish versions of their top singles become hits in Europe, Mexico and South America.) I know they also recorded French and German versions of a few of their songs. There have been non-English tracks that became hits in North America but I suspect even today there would be no more than a niche anglophone audience for a group that performs primarily in another language.
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